To create a brand, it takes the effort of an entire community. It’s not about hiring the brightest minds in the country, but about ensuring that all parties involved work in an organized and unified direction. A collaborative work.
Differentiation is essential for any business. This discipline can be measured directly and precisely by answering three key questions: Who are you?, What do you do?, Why does it matter? The first question is easy to answer.
Branding is a term increasingly used by businesses and the general public. While its English origin lacks a direct Spanish translation, it comes from the word “Brand,” meaning Marca. Therefore, branding is the...