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Blog on branding, web, marketing, and advertising

All about branding, web, and marketing.

  • What Is Branding – Part 3

    Escrito por Miguel Espinosa el Jan 24, 2022

    Written by Miguel Espinosa on Jan 24, 2022

    To create a brand, it takes the effort of an entire community. It’s not about hiring the brightest minds in the country, but about ensuring that all parties involved work in an organized and unified direction. A collaborative work.

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  • What is Branding – Part 2

    Escrito por Miguel Espinosa el Jan 19, 2022

    Written by Miguel Espinosa on Jan 19, 2022

    Differentiation is essential for any business. This discipline can be measured directly and precisely by answering three key questions: Who are you?, What do you do?, Why does it matter? The first question is easy to answer.

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  • What is Branding – Part 1

    Escrito por Miguel Espinosa el Jan 11, 2022

    Written by Miguel Espinosa on Jan 11, 2022

    Branding is a term increasingly used by businesses and the general public. While its English origin lacks a direct Spanish translation, it comes from the word “Brand,” meaning Marca. Therefore, branding is the...

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  • A Logo doesn’t have to communicate anything

    Escrito por Miguel Espinosa el Apr 3, 2020

    Written by Miguel Espinosa on Apr 3, 2020

    The title of this article might seem counterintuitive, but it highlights an essential truth, your business logo doesn’t need to communicate everything. Expecting it to convey every aspect of your business—its vision, philosophy...

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