MARKER branding
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Branding, Logo, and Corporate Identity

We create positioning strategies to make your brand competitive and memorable.

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General Description

Branding is not just a logo or identity; it’s an entire communication strategy.

And that’s exactly what we offer. We design strategies to position your business through the most relevant communication channels for your audience. What’s the point of having a social media account if your target audience isn’t even there? It won’t provide you with any real benefits.

We conduct an in-depth analysis to identify where your target audience is located, with the aim of determining what your message should be, how we can capture their attention, what tone to use, which images are appropriate, and a range of key elements that allow us to chart a clear path tied to specific objectives.

With a branding strategy, you gain just that: the structuring of your brand’s essence, communicated through relevant channels to the audience you aim to reach with your value proposition. As a result, you cultivate a positive perception that ultimately translates into loyalty toward what you offer and represent, creating a Brand—a personification of everything your company stands for in the eyes of its customers.

81%

of consumers need to trust a brand before making a purchase

55%

of a brand’s first impressions are purely visual

78%

of people recognize a brand by its color before its name

Our Process

How we implement our methodology

Stage 1: Positioning Strategy

Creating a solid strategy doesn’t require reinventing the wheel. We start with a proven formula used by the world’s leading brand designers throughout history, enriched by in-depth information about the company, its characteristics, values, offerings, competition, target audience, and other essential factors for a comprehensive analysis.

Through the organization and interpretation of this information, we can establish a differentiated and coherent message that delivers value to those seeking what the brand can offer. This ensures a positive interaction with the audience.

Stage 2: Identity Design

For a great strategy to succeed, it must maintain consistency between the content of the message and the mediums used to deliver it. A logo, along with its shape and color, is often the first element consumers use to identify a company. If it lacks sufficient impact and quality to make it relevant to the consumer, the strategy will not be effective.

Thus, without strong execution to complement a solid strategy, only a fraction of the necessary foundation for creating a presence and competing effectively will be achieved.

Stage 3: Marketing Strategy

Once a brand strategy and consistent identity are established, the focus shifts to designing the offering across various communication channels. This process also considers the stage of the customer journey each potential buyer is in. It’s crucial to define what needs to happen during the awareness stage, the attraction stage, and each subsequent step in the journey.

Using this information, we can develop effective campaigns that positively impact the audience by delivering meaningful and relevant content.

Why is it Important to Have a Brand Strategy?

A brand that isn’t intentionally built, structured, and nurtured lacks control and clarity over what it wants to communicate. Contradictory messaging or an unattractive design for the target audience are more than enough reasons to fail in staying competitive.

Portfolio

Branding projects completed

Frequently Asked Questions

Answers to the most common questions

How long will it take to develop my website?

Delivery times depend on the size of the website you’ve contracted. Typically, this is divided into three possible scenarios: One-Page Website: A single-page site where the menu helps users navigate different sections of the page. Delivery time: 30 calendar days. Standard Website: A project with 2 to 7 sections (one page per section). Delivery time: approximately 45 calendar days.
Corporate Website: A site with more than 7 sections, often including multilingual functionality. Delivery time: 60 calendar days.

How much do your websites cost?

Similar to delivery times, the cost of a website depends on its size. Larger projects require more development hours, and the price scales accordingly. However, our prices are very competitive, especially considering the three key strengths of our solutions: 1. Professional design, 2. Security y 3. Google Positioning (SEO). Our projects start at $22,000 MXN. Each project includes: Backend: A control panel with secure access so you can manage your content, and a Frontend: The website that your customers will see. For more information about the price of the website you need, feel free to contact us, we’re here to help!

Why work with us?

Most design agencies create websites using template-based platforms like WordPress, which rely on third-party plugins that require constant updates. When this maintenance is neglected, your site becomes highly vulnerable to attacks. We, on the other hand, use custom frameworks. There are no pre-made templates or third-party plugins that require frequent updates. This means you get a secure website optimized for performance, as it only includes the necessary code tailored specifically to your needs. Additionally, we provide a custom-built administration panel, where you’ll only see the options you actually need. No unnecessary features that add bulk or slow down your site. This ensures a faster, more efficient, and secure online presence.

What platforms and technologies do we use?

We use standardized programming languages and modern frameworks. Our work focuses on security and optimization, which is why we rely on technologies that generate static sites using dynamic tools. Some of the frameworks we use most frequently include Next.js, Gatsby (React-based), Astro and Eleventy. However, we prefer to let the specific needs and focus of each project determine the choice of technology. This approach ensures that every project is built using the most suitable tools for its unique requirements.

Can you guarantee that I’ll appear in the top search result?

We can guarantee that we will implement all the parameters that Google and other search engines use to determine website rankings. However, since Google ultimately controls this ranking system, no agency can absolutely guarantee that your website will appear in the top position (if they claim otherwise, they may not be well-informed). Based on our experience, achieving a top position is possible by following best practices, such as: Structuring content in a way that’s easily readable for search engines, using clean, simplified code, optimizing graphic resources with next-generation formats. By adhering to Google’s own guidelines, we can achieve successful organic positioning for your website.

I need to use WordPress or Webflow. Can you work with these platforms?

Yes, we can work with platforms like WordPress or Webflow, as well as similar options such as Joomla or Drupal. However, we recommend the added security and flexibility of our custom frameworks. When working with WordPress, our approach focuses on programming custom functionalities tailored to your needs, while keeping the use of third-party plugins to a minimum—only using those that are truly essential. Additionally, we implement enhanced security measures for the backend (admin panel) to significantly reduce the risk of attacks originating from the frontend. Webflow, on the other hand, is a more secure and highly recommended platform compared to WordPress. We are comfortable using Webflow to develop your website while ensuring it meets your expectations and requirements.