The Challenge with the Brand
As with any new project, planning and strategy played a critical role in building the brand. The brewery already had a fitting name and a quality product, though still undergoing refinement at the time. However, it lacked an appropriate logo, a memorable and attractive label, and an identity that could strengthen the beer’s communication style.
Our Solution and the Result
The brand’s core values—origin, perseverance, and adaptability—became essential elements of its creation and identity. These values were highlighted as the foundation for the brand’s identity. The product is aimed at a market open to exploring new flavors, enjoying a beer regardless of whether it’s paired with tacos from the corner stand, a relaxed afternoon at the beach with friends, or even a three-course dinner at a fine restaurant.