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Camaleones

SectorIndustry

Craft Beer

Descripción del clienteClient Description

Camaleones is a recently established craft brewery located in Cancún, Quintana Roo. Its name stems from the story of its founders, who, following the pandemic, developed the ability to adapt to a new reality and navigate challenging social and professional circumstances.

Muestra de logo Camaleones en un dispensador de cerveza

The Challenge with the Brand

As with any new project, planning and strategy played a critical role in building the brand. The brewery already had a fitting name and a quality product, though still undergoing refinement at the time. However, it lacked an appropriate logo, a memorable and attractive label, and an identity that could strengthen the beer’s communication style.

Proceso de abstracción del logo para Camaleones

Our Solution and the Result

The brand’s core values—origin, perseverance, and adaptability—became essential elements of its creation and identity. These values were highlighted as the foundation for the brand’s identity. The product is aimed at a market open to exploring new flavors, enjoying a beer regardless of whether it’s paired with tacos from the corner stand, a relaxed afternoon at the beach with friends, or even a three-course dinner at a fine restaurant.

Diseño de logo para Camaleones

Diseño de sello secundario para Camaleones Diseño de tarjetas de presentación para Camaleones Diseño de membrete para Camaleones Diseño de etiqueta para cerveza artesanal Camaleones Diseño de etiqueta para cerveza servida marca Camaleones Muestra de la flexibilidad del diseño de etiqueta para otros sabores dentro de la marca Camaleones Muestra de la estética del diseño de la etiqueta para la cerveza Camaleones Diseño de vaso cervecero para Camaleones Diseño de las corcholatas para Camaleones Diseño de playeras para la cerveza Camaleones