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Haustiere
SectorIndustry
Pet Food - Veterinary
Descripción del clienteClient Description
Haustiere is a business focused on the care and nutrition of pets, particularly dogs and cats. It specializes in selling food products from the most recognized pet brands while promoting pet care and health.
The Challenge with the Brand
As a newly established company, Haustiere had its trade name but lacked a defined logo and identity. Additionally, it did not have a marketing strategy to determine the tools and channels for promoting the business and its products.
Our Solution and the Result
After analyzing its short- and medium-term objectives, we opted for a brand image with a broad and general focus, not limited to a specific service but instead centered on a feeling. We identified the core value consistently present in everything Haustiere promotes - love and care for animals. Using this as a foundation, we incorporated the universal symbol of love, the heart, and designed a graphic element that subtly depicts the face of a pet without specifying whether it’s a dog or a cat. We then selected a readable, soft-font typeface that complements the logo, projecting a friendly and caring brand personality. Once the logo was finalized, we expanded the brand’s identity by developing graphic applications and promotional items to communicate Haustiere’s values and reach.
