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Concepto

SectorIndustry

Real Estate

Descripción del clienteClient Description

Concepto Master Broker is a business with over 20 years of experience in the real estate development industry. Its extensive time in the market has secured it a strong position and recognition within the sector. However, it lacked a solid branding strategy aligned with its core values as a business. Below, we present our process to achieve this result.

Diseño de logo en fachada para Concepto Master Broker

The Challenge with the Brand

Concepto Master Broker is a business with over 20 years of experience in the real estate development industry. Its extensive time in the market has secured it a strong position and recognition within the sector. However, it lacked a solid branding strategy aligned with its core values as a business. Below, we present our process to achieve this result.

Proceso de abstracción del logo para Concepto Master Broker

Our Solution and the Result

A new logo was designed to better align with the company’s core service. The concept graphically represents an idea (a square - intangible, mental, two-dimensional) originating from a developer looking to bring their real estate project to life. Concepto MB helps structure this idea to turn it into reality (tangible, three-dimensional - a cube, an extrusion). Throughout the real estate project, the company provides guidance through two essential pillars, 1.Consultancy for the developer, and 2.Sales through real estate agencies. This dual support is represented visually by an arrow divided into two parts, emerging from the cube’s extrusion. This new identity better communicates the expertise, scale, and professionalism of Concepto Master Broker.

Diseño de logo para Concepto Master Broker

Muestra de logo impreso para Concepto Master Broker Diseño de tarjetas de presentación para Concepto Master Broker Diseño de tarjetas, membretes y sobres para Concepto Master Broker Diseño de uniformes claros para Concepto Master Broker Diseño de uniformes oscuros para Concepto Master Broker Diseño de uniformes polo para Concepto Master Broker Diseño de pin para uniforme formal para Concepto Master Broker Diseño de sombrilla para Concepto Master Broker Diseño de sitio web para Concepto Master Broker Muestra del diseño responsivo del sitio web para Concepto Master Broker Diseño de rótulos para los vehículos de Concepto Master Broker