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Grand Marina Kinuh

SectorIndustry

Maritime Storage - Tourist Complex

Descripción del clienteClient Description

La Grand Marina Kinuh is an exclusive nautical destination located in Telchac Puerto, Yucatán. It features a marina with floating docks, villas for lodging, a gourmet restaurant, a snack bar, and a robust infrastructure capable of hosting large-scale sports and social events.

Fotografía de las instalaciones de la Grand Marina Kinuh

The Challenge with the Brand

Despite its unparalleled infrastructure along the Yucatecan coast, La Grand Marina lacked a strong focus and failed to clearly convey its brand values. The staff did not fully understand the marina’s purpose or what aspects they should prioritize beyond their immediate tasks. This lack of clarity resulted in inefficiencies across its communication channels. The messaging was unclear, and the absence of a well-defined brand personality made it challenging to connect with its audience.

Proceso de mejora del imagotipo para la Grand Marina Kinuh

Our Solution and the Result

To address these challenges, a comprehensive strategy was developed to establish a clear purpose and sense of direction for the marina. The brand’s essence was defined, along with the reasons for its existence and its role as a business. Market trends were analyzed to identify actionable opportunities for communication. The brand’s architecture was redefined to project a cohesive identity, starting internally and expanding outward. Buyer personas were developed to better understand and empathize with the audience, identifying where they are and how to capture their attention. On the visual side, subtle improvements were made to the logo. While the existing logo worked, it contained some erratic or unpolished elements in the iconography. These refinements enhanced the professionalism and coherence of the brand’s visual identity without losing recognition. The result is a rebranding that aligns La Grand Marina Kinuh’s operations, messaging, and identity, positioning it as a leader in the Yucatecan nautical and tourist sector while fostering a stronger connection with its audience.

Ajuste del logo para la Grand Marina Kinuh

Diseño de tarjetas de presentación para la Grand Marina Kinuh Muestra de las tarjetas de presentación para la Grand Marina Kinuh Diseño de membrete, tarjetas y sobres para la Grand Marina Kinuh Diseño de carpeta, agenda y sobres para la Grand Marina Kinuh Diseño de tríptico y bitácora para la Grand Marina Kinuh Diseño de espectacular para la Grand Marina Kinuh Diseño de anuncios para la Grand Marina Kinuh Diseño web para la Grand Marina Kinuh