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Fitpádel

SectorIndustry

Sports - Paddle

Descripción del clienteClient Description

Fitpádel is a brand born from the need to make paddle sports accessible to young people in low- and middle-income areas by offering top-quality courts from the Adidas brand at an affordable price. The company is driven by a team committed to expanding the love for paddle sports and making it accessible to new generations, whether they aim to play at a high level or enjoy it as a healthy and social hobby.

Diseño de publicidad en espectacular para Fitpádel

The Challenge with the Brand

As a newly established company, Fitpádel initially lacked a name, communication strategy, logo, and identity. It also needed to appeal to a younger audience with a modern, dynamic, and attractive image. Additionally, the branding had to create synergy with Adidas, as the courts are certified by the German brand.

Proceso de abstracción del logo para Fitpádel

Our Solution and the Result

We developed a communication strategy based on the company’s unique differentiators. These included being the only business renting Adidas-branded courts in the area, as well as offering certified coaches specifically for that demographic. Another key focus was targeting a younger audience, providing them with the opportunity for a healthy and active lifestyle—a fit life. This led to the choice of the name Fitpádel, a clear and straightforward name that required no further explanation. The logo incorporates the official colors of Adidas paddle courts—green and blue—to reinforce the connection with the brand. As a secondary element, a simple rectangular shape was chosen to represent the paddle courts. To add dynamism, the rectangle was tilted, giving a sense of movement. Lastly, a dynamic identity was created, playing with the depth of elements and intertwining them with the lines of the rectangle, evoking energy and action. This branding solution positions Fitpádel as a modern, approachable, and aspirational brand that resonates with younger audiences and reinforces its connection to Adidas and paddle sports excellence.

Diseño de logo para Fitpádel

Diseño de elemento secundario para la identidad corporativa de Fitpádel Diseño de tarjetas de presentación para Fitpádel Diseño de agenda, tarjeta, pluma, bloc de notas y bitácora para Fitpádel Diseño de anuncio en paradero de autobús para Fitpádel Diseño de tríptico para Fitpádel Diseño de playera deportiva masculina para Fitpádel Diseño de playera deportiva femenina para Fitpádel Extensión de la identidad corporativa en redes sociales de Fitpádel Diseño de sitio web para Fitpádel Muestra de logo en muro para Fitpádel