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Fotoideas

SectorIndustry

Services - Printed Products

Descripción del clienteClient Description

Fotoideas is a business born from the idea of making photo printing services more accessible in an era dominated by digital images. Its value as a brand lies in allowing users to upload their photos to a web platform to request prints on paper or choose from a catalog of substrates and products, including canvases, mugs, pillows, and t-shirts. Additionally, it offers home delivery to any part of Mexico.

Diseño de publicidad en cartelera para Fotoideas

The Challenge with the Brand

The company already had branding for its physical stores; however, as an online service, the existing image did not effectively communicate its values. This created the need for an identity aligned with its characteristics and business differentiators.

Proceso de abstracción del logo para Fotoideas

Our Solution and the Result

A logo was designed to reflect the brand’s values and the unique features that set it apart. The logo incorporates a camera to represent an easy way for users to upload their photos, a rectangular shape symbolizing a digital platform (a monitor), and a location pin to highlight the convenience of receiving customized products at home with just a few clicks.

Diseño de logo para Fotoideas

Muestra de logo impreso para Fotoideas Extensión de la identidad en redes sociales de Fotoideas Muestra del uso del imagotipo del logo de Fotoideas Diseño de bolsa ecológica para Fotoideas Muestra de logo para oficina Fotoideas