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Brosweld
SectorIndustry
Metalworking engineering company
Descripción del clienteClient Description
Brosweld is a company specializing in metal substrate engineering and mechanics, providing solutions for various business sectors. Its main value lies in the comprehensive solutions it offers through technical expertise, meticulous execution, and a design-focused approach to developing solutions tailored to each specific need.
The Challenge with the Brand
As a newly established company, Brosweld only had a trade name but lacked a logo and corporate identity system that could convey professionalism and credibility.
Our Solution and the Result
The project began by understanding the fundamentals of metalworking engineering to break down its core concepts and define Brosweld’s value proposition. These were distilled into three key characteristics: 1) Metal fusion – the process of joining metals. 2) Integration of multiple techniques to achieve this fusion. 3) The creation of complex structures that serve as tailored solutions for clients. We designed icons representing these three concepts and unified them into a single abstract symbol. This was complemented by typography and colors aligned with the industrial sector, resulting in a logo that accurately reflects the company’s values as a metal engineering firm. Based on this foundation, we developed a brand identity with applications that provide both visual and functional solutions, supporting Brosweld’s daily B2B operations.
