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Emeká
SectorIndustry
Real Estate Developer
Descripción del clienteClient Description
EMEKÁ is a real estate developer specializing in constructing buildings with a human-centered and functional approach, prioritizing the quality of life of its residents. Their projects, primarily located in Mérida and Tulum, use regional materials as part of their commitment to nature and harmonious coexistence, seeking to integrate indoor and outdoor spaces seamlessly.
The Challenge with the Brand
Although EMEKÁ had an existing website, it failed to adequately represent their modern design and construction style while lacking the formal and refined vision they sought to convey. However, the primary issue was the lack of organic positioning on Google. The company could only be found when searched by name, but not for terms like “real estate developer” or other relevant keywords.
Our Solution and the Result
Our approach focused on both content structure and user experience, combining simplicity in navigation with a modern and engaging design. Key elements of our solution included: 1) Content Structuring for SEO: We restructured the content to ensure it was easy to navigate for users while embedding relevant keywords throughout the site to improve search engine indexing. Meta descriptions, titles, and alt text were optimized to align with industry-specific search terms. 2) Interactive and Modern User Experience: To differentiate EMEKÁ from competitors, we implemented scroll-dependent animations. These animations give users control over moving elements on the screen, creating a dynamic and memorable browsing experience. 3) Unique Project Presentation: We developed a dedicated section for showcasing EMEKÁ’s projects, where each development is presented with its own colors and identity. This reinforces the concept that every project is unique and tailored to its environment and residents.
The new website effectively combines SEO-optimized content with a visually compelling and interactive design, positioning EMEKÁ as a leader in the real estate development industry. The integration of modern animations and unique project showcases not only enhances user engagement but also establishes a strong online presence, allowing EMEKÁ to rank organically for key industry search terms and reach a broader audience.
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