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Fotoideas
SectorIndustry
Services - Printed Products
Descripción del clienteClient Description
Fotoideas is a business born from the idea of making photo printing services more accessible in an era dominated by digital images. Its value as a brand lies in allowing users to upload their photos to a web platform to request prints on paper or choose from a catalog of substrates and products, including canvases, mugs, pillows, and t-shirts. Additionally, it offers home delivery to any part of Mexico.
The Challenge with the Brand
The company already had branding for its physical stores; however, as an online service, the existing image did not effectively communicate its values. This created the need for an identity aligned with its characteristics and business differentiators.
Our Solution and the Result
A logo was designed to reflect the brand’s values and the unique features that set it apart. The logo incorporates a camera to represent an easy way for users to upload their photos, a rectangular shape symbolizing a digital platform (a monitor), and a location pin to highlight the convenience of receiving customized products at home with just a few clicks.
