MG Promotora de Vivienda
SectorIndustry
Construction - Real Estate
Descripción del clienteClient Description
MG Promotora de Vivienda is a prominent Yucatecan company with over 18 years of experience in the real estate sector. Renowned for its track record, MG Promotora has developed more than 10 residential communities in Yucatán, transforming spaces into homes that combine quality, aesthetics, and functionality. Their commitment to excellence and meticulous planning in their real estate developments is a key value that sets them apart.
The Challenge with the Brand
MG Promotora entrusted Marker Branding to take a strategic step into the digital realm, starting with newly created social media accounts. The joint objective is clear: to enhance their presence as a leading developer and builder in southeastern Mexico, positioning their brand as synonymous with quality, beauty, and functionality in the real estate sector. Additionally, the goal is to drive the commercialization of the company’s current projects, connecting with their ideal audience and showcasing their value proposition on every digital platform.
Our Solution and the Result
In collaboration with MG Promotora, we worked on the strategic growth of their Facebook and Instagram accounts, creating content that reflects their expertise and dedication to the real estate sector. To further expand their reach, we developed comprehensive advertising campaigns that integrate both digital and physical strategies. These include: 1) Digital campaigns on Meta platforms to target potential buyers. 2) The design and placement of physical advertisements such as billboards, banners, mobile ads, and signage for their projects.
These efforts have strengthened MG Promotora’s market presence and effectively connected them with their target audience. The campaigns highlight their leadership in the southeastern Mexican real estate market while reinforcing their commitment to creating high-quality, functional, and beautiful living spaces. This comprehensive approach positions MG Promotora as a benchmark in the housing development industry.