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Turena
SectorIndustry
Real Estate
Descripción del clienteClient Description
Turena is a development of 41 luxury apartments and 5 penthouses located in the Kinuh tourist destination, on the emerald beach of Telchac Puerto, Yucatán. This project stands out as one of the largest and most luxurious in the area, with an attractive and functional design, featuring a ground floor elevated 2.5 meters above sea level and 130 linear meters of beachfront. Prices start at 12.51 million pesos.
The Challenge with the Brand
At the start of our collaboration, Turena already had a website. However, the existing site failed to generate an effective conversion rate for the developer.
Our Solution and the Result
Our solution was to create a landing-page-style website that effectively summarized Turena’s main attractions and highlighted its benefits as an investment project. The site features clear, targeted messaging tailored to the desired audience. We designed a logical navigation structure, starting from an overview of the development to the specifics - beginning with the exteriors and amenities, moving through the interiors and apartments, and concluding with the location and the availability of each unit. To ensure a strong user experience, the website ends with a well-structured form designed to capture the user’s budget and reasons for their interest in Turena. This approach not only enhances user engagement but also aligns with the project’s goal of connecting with high-potential buyers.
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